But what is Voice Search? And how does it work?
When you command your virtual assistants like Alexa, Cortana, or Google to find something from the Internet, you conduct a voice search.
In voice search, you are speaking to your device rather than typing your search query in browsers. Your virtual assistants process your speech using natural language processing algorithms and find the relevant result. Depending on the device type, it either reads out to you or displays the search result on the screen.
How does it concern SEO?
Well, as you know, web pages that appear on the first page of Google are strategically crafted using SEO best practices. And now, users adapting to voice-based searching, SEO practices will transform entirely in the future.
Though traditional SEO will be relevant as text-based search queries won’t be obsolete for the next half a century, there will be drastic changes in crafting SEO strategy.
Here are 4 ways the voice search will impact SEO and what you will need to focus on.
Conversational Content Creation
Google had already banned the illegitimate keyword stuffing practices earlier last decade. Now, as more and more users are opting for voice search, Google is improving its algorithms to provide its users with easily digestible answers to their queries.
Now, it will become harder for SEO experts to rank their content on Google, as it is focusing on the search intent and conversational tone of the content, rather than prioritizing the keyword usage in the right density.
As a result, SEO experts have to consider the semantics of the content to make it rank on the first page of the search engine. Content written in a simple, conversational tone with the relevant context and intent will be easier.
More focused on featured snippets
If you don’t know what a featured snippet is, it is a small section of content you will find on the first page of google. The snippet provides you with the answer to your query at the very top of the page after you hit enter, typing your query in the search bar. It looks something like this:
As you can see, I had searched for the term “SEO trends in 2022” in Google, and the very first result it showed me was a featured snippet.
Featured snippets are the top resource a virtual assistant uses to get your answers. And therefore, being featured in a featured snippet is crucial if you want to be in the voice search. Though it seems a tough task, when you choose HKInfoway Technologies to get digital marketing services for small businesses, you can actually be top on the SERP.
To be in a featured snippet, write question-based content within 40 to 50 words. Ensure you provide in-depth answers to users’ queries and follow a conversational tone throughout the content.
Question-based searches will thrive
When users search something via a voice search, they are more likely to use question words such as: what, why, where, when, who, and how in their verbal queries. Users generally make full-sentence queries in voice command as opposed to text-based searches, where they type several relevant keywords only.
As voice searches will be practised more than traditional search, question-based content will be in demand. If you run digital marketing solutions providing company, you will have to craft your content and SEO strategy focused on your audience’s queries.
Mobile-friendliness will be a must
Most users use mobile devices to make voice search queries, and therefore, it will be necessary to design your websites mobile-friendly, as most users tend to visit websites after a voice search.
Screen-responsive websites are already one of the factors Google considers while ranking. But with increasing voice search users, it will be extremely necessary to have a website that adopts the display size.
Your website should include features like address, click-to-call, and GPS location, which are accessible and can be used conveniently with hand-held devices. But if you are confused about how to optimise your website for SEO, we are here for you, providing the best SEO services in India.
Voice search is still in its infancy, but it is rapidly becoming popular among users of all ages, as it is a faster and more convenient way to search for things on the internet. And that is why it is safe to say that voice search will be a norm in the near future and will definitely transform SEO practices.
If you are concerned about whether your website is voice search compatible or not, we can help you optimize it. HKInfoway technology provides digital marketing solutions to companies worldwide and aids them to thrive on the digital platform.
If you want to boost your website’s online performance and bring massive revenue home, contact us today and let us optimize your business site to make it more search engine friendly.